
Aarti Samani
Aarti Samani is the founder of Shreem Growth Partners, a leading advisory firm focused on deepfake fraud prevention.
With over 20 years' experience in financial services and AI innovation, Aarti has launched category-defining products, including predictive text input, facial biometric verification, and AR surgical simulations. Her work has reshaped how organisations address identity verification and the growing threat of impersonation fraud.
Aarti is a sought-after international speaker, regularly featured at global events like Money 2020, COGX, and Identity Week. As a BBC commentator, she offers expert insights on AI’s impact on business and society.
A cancer survivor, Aarti’s story of resilience adds a personal dimension to her work, demonstrating how technology can drive positive change in the face of adversity.
A Durham University alumna, Aarti also serves as a guest lecturer at Durham Business School, sharing her expertise with the next generation of business leaders.
She holds an honours degree in Mathematics.