Part of Daniel's role is to develop and communicate AI Thought Leadership across the WPP group, as well as externally to clients, partners, governments and the media. Daniel is passionate about bringing additional AI perspectives to WPP Ethics and Governance committees and teams, and work with WPP’s Sustainability team to scope, design and deliver the AI sustainability work within WPP’s Net Zero initiative

Daniel is CEO and founder of Satalia that exited to WPP plc in 2021.  Satalia is a different type of Artificial Intelligence company, and in fact a different type of company all together. They solve industries hardest problems by building AI solution that utilise the state-of-the-art IP and thinking from academia. They are also building a new operating system for how company's can be ran, governed and thrive, that is grounded in deep psychological and philosophical theory.

Satalia is a conduit for cutting-edge AI algorithms into industry, giving you immediate access to brand new techniques to solve your most valuable problems. They take the complexity out of solving optimisation problems, delivering real-world efficiencies and real-time improvements to increase your competitiveness.

Satalia offers a complete Consulting and Professional Services package in data science, artificial intelligence, optimisation, machine learning and organisational design.